In this day and age, knowing how to select payment processors will go a long way towards your business’ ultimate success. In this article, One Payment will provide you with great tips for selecting the perfect processing service!
Dare to Be Different
You’d be surprised at what makes someone a return customer. When it comes to online processing, sometimes customers want to purchase an item from your website, pay for it, and move on with their lives. When a website forces them to create an account before they can even purchase the item, they will typically decide to purchase the item elsewhere. Anything that takes more time is going to detract a customer, especially if it was a one-time purchase. If your website doesn’t have a way of working around that account requirement, try to provide customers with the option of checking out as a guest. That way, everyone’s needs are being met, all while keeping convenience at the forefront.
Give Them Options
Try to accept as many forms of payment as you can. While small businesses might only be able to accept certain credit cards, the more options you have for payment, the better your chances are for attracting and retaining customers.
Be Diligent with Large Transactions
While you might be thrilled when a customer makes a large purchase, it’s vitally important that you physically check the transaction. The last thing your business needs is credit card fraud, and smaller businesses are more susceptible to these attacks. If something sounds a little bit fishy all of a sudden, it probably is. For example, say one of your regular customers starts shipping items overseas. If you know the customer and their typical shopping habits, you might want to reach out to them and make sure that that’s where they meant to send the shipment. Also, if a customer’s billing address does not match the shipping address, you need to verify that the credit card information is correct. With these great tips in mind, you’ll be well on your way to processing success in no time!